Corporate Wellness and Effective Healthcare Reform.

It’s clear to virtually every American (specifically those of us in business) that health care costs are skyrocketing out of control.

No one doubts that either the market will solve the problem OR the government will impose one on us. Managed care has failed from either a cost containment or quality of care perspective.

Companies have reached the point where the cost of providing health insurance is almost as burdensome as government regulation. It’s time for some new thinking on healthcare and its impact on corporation and vice versa.

Corporate wellness as an operational perspective in lieu of merely window dressing is one way to deal effectively with rising health care costs.

The Insurance Problem

The first step in correcting the problem is to realize that an employee’s health is their own responsibility. Expecting businesss to provide unlimited medical insurance coverage is simply unrealistic and unreasonable.

It’s time for corporations (on a wide scale) to reconsider their role in providing medical insurance coverage. Instead of providing complete coverage for all staff members through group plans, corporations should start to shift the burden of health coverage to those covered.

Here’s the approach. Provide catastrophic health insurance as a group benefit to all staff members with a big enough deductible (say $5000 per employee) to make the cost affordable for the corporation.

Then, allow workers to buy their own health insurance policies (based on their own needs) and pay for them through payroll deduction with pre-tax earnings.

There are numerous insurance companies that sell individual plans on this basis. Everybody wins. Staff Members can tailor their coverage to their own needs and circumstances using their own doctors. Companies win by stopping the endless cycle of rising costs and ever-changing plans.

And when person become responsible for the cost of their own insurance, they become more attentive to their own health.

Besides, when an employee is interested in working for you ONLY because your corporation offers great insurance benefits aren’t they telling you they are going to cost you more money in the future?

Create a “Wellness Culture”

Our current “sickness culture” perpetuates the health care crisis and hastens the demise of market-based solutions. By ailment culture, I mean our focus on medical problems instead of on having a healthful workplace and performance culture.

So, what would a “wellness culture” look like? First, in lieu of paid sick days, workers might  be rewarded at year’s end with an attendance bonus.

Workers would be reimbursed for successful completion of tobacco use cessation and weight-loss programs. Businesses would invest in corporate memberships at local fitness clubs so every staff member can participate.

Workers would be offered in-house wellness programs on a selection of issues ranging from ergonomics to stress management. Finally, companies would commit to hiring and retaining healthy staff members.

Simply put, healthful workers cost less and are more productive than unhealthful ones. Applicants should be screened for health habits and practices that limit their productivity and increase the likelihood of future expense.

While this may seem harsh, it rewards those staff members whose personal lifestyle and habits ensure the best Return on Investment by the corporation committing to hire, train and pay them.

Be open to “alternative and complementary” approaches

Studies published in major medical journals reveal that individuals who use “alternative and complementary” health modalities (including chiropractic, acupuncture, yoga and massage) are ordinarily healthier, better educated, take fewer medications and miss fewer days from work than the average American.

Since these person look for ways to stay healthy without drugs and surgery, they end up being a net benefit in terms of attendance and productivity. Old prejudices in this area must be discarded in order for businesses to improve productivity and increase profitability

Conclusion

Health Care costs are increasing at a staggering pace. Managed care is an dreadful failure. Companies are buckling under the pressure of providing health coverage to their employees.

American competitiveness in the market is sagging. These times call for amazing solutions. It’s time for American corporations to consider some out-of-the-box solutions to the health care crisis.

Corporate wellness is an approach that is timely, achievable and reasonable given the alternatives. All choices should be considered while we still have a chance.